About BJEWELZ

"Your Trust - Our Credibility"

'BJEWELZ', a brand owned by Birla Jewels Limited, is all set to bring a revolution to jewellery retail industry while creating right partnerships on virtues of trust, transparency & ethical business practices and a firm vision to become top three jewellery retail chain stores in next 5 years.

Birla Jewels Limited is engaged in distribution and retail of branded Jewellery and life style products under the brand name “BJEWELZ”. It is a 100% subsidiary of KSS Limited (formerly known K Sera Sera Limited), a listed entity in Bombay Stock Exchange (BSE) and National Stock Exchange (NSE).

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Our Promise

Trust, Transparency, Credibility & Commitment

BIRLA JEWELS LIMITED

Our Craftmanship

We have partnered with "Best Jewellery Houses of India", to provide optimum quality and variety of jewellery designs to our customers.

Do You Know??

Demand For Hand Made Jewellery In India Is Approximately 75%

Kolkata is a major handmade jewellery manufacturing centre, mainly, of the Filigree fame. Mumbai is a key centre for cast and diamonds-set jewellery as well as Bombay Fancy. Thrissur is a hub for plain gold Kerala-style jewellery which is traditionally associated with light-weight. Comibatore is home to the largest electroforming jewellery manufacturer. Hyderabad is known for its gems-set jewellery. Bikaner, Jaipur and Amritsar are known for Kundan-Jadau jewellery with Minakari (Enamel), while Delhi-NCR is a hub for silver jewellery. Surat is an obvious centre for diamond jewellery, given that 11 out of world‟s 12 diamonds are processed in Surat and surrounding areas. Ahmedabad, Rajkot and Junagad are known for their unique jewellery styles.

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Machine Made or Casting Jewellery Demand In India Is Approximately 25%

Machine Made Jewellery or Casting Jewellery has gained popularity over last 25 years for manufacturing jewellery on mass scale and with product quality. It comprises a series of controlled processes and use of mechanised systems. Advancement in casting technology over the years has brought in precision and ease of jewellery manufacturing on large scale. While a goldsmith may take up to one month to make a new piece of jewellery by hand, the casting process may help make many pieces of similar jewellery in a day or two. However, machines have limitations and only those jewellery pieces can be made in multiple numbers for which the casting machines specifications allow. This obviously means that the process requires making of moulds of products and wax models of similar products that can be mounted on a wax tree which is then invested for manufacturing the jewellery pieces.

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With An 8% Share, India Has Become The World's Third Largest Diamond Consumer

Diamonds are found in many countries around the world, but the majority is found in Angola, Botswana, Democratic Republic of Congo, Namibia and South Africa. Mined rough diamonds are transported to the sorting centres and valued into different categories. There are thousands of different categories into which diamonds can be sorted, depending on size, shape, quality and colour. The best quality diamonds are used as gems for jewellery making and others are used for industrial purposes, such as cutting and drilling.

India is the world's largest cutting and polishing centre for diamonds. It is said 9 out of 10 diamonds sold worldwide are cut and polished in India

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